You don’t.
You’re starting a new business, forming an idea or simply putting together a new website, and what you don’t need is to design a logo. You might think you need to start branding, that you need to make a label for yourself, but what you really need to do is focus on your product. What are you selling? If you ever go beyond the start point, if you actually reach a level where branding comes into play, it will sort itself out cause you will have the money to pay for it. And when you do, hire professionals. But for now, nobody cares about your logo. I don’t care about changes in Google’s logo. It has absolutely nothing to do about their search engine. It could be called Lougle in all pink and I’d still use it cause I’m there for the product that they offer.
So, how do you design a logo? You steal. We’ve entered 2016. Nothing is new under the sun. Everything has already been thought up, and everything is a rehash of something else. Like South Park says, Simpson’s did it!
Go to a many number of websites that offer free logos, icons, vector art, and download a pack. Perhaps try a search for something you might like. This may not be legal, there might be some licensing, but remember that we are stealing, so we don’t care.
Take the logo you like, and simply change colors. Tilt the logo. Stretch it. Remove some small part of it. Perhaps mash two logos together to form one new logo. Nobody will notice. Those who do will never be the majority of your customers (unless you sell logos). You might even end up with a logo that hundreds of other companies use, but if you don’t offer the same product in the same country or continent, chances are nobody will ever see both at the same time. There are infact several famous logos that look like each other. They venture into lengthy court-battles over something as feudal as a logo. But they are already established. They’ve already got the money. You don’t.
Northug, Netthandelen. Etc.
Majuskel. Minuskel.